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Events: Let’s Do China 2019 UK Roadshow (Autumn)

Q4 2019 (this event has ended) UK; London, Birmingham

Let's Do China - The alternative workshop to trading & more

Book via Eventbrite

  • London (18 Nov)
  • Birmingham (22 Nov)
  • North East (28 Nov)

This event has completed. Thank you to all the participants!

Join us for the alternative, practical workshop to trading with China, packed with practical insights, solutions, and fresh updates. This November we’re coming to London, and the Midlands.

This event is a refreshing take on the path to China, whether you’re a start-up, a prospective/passive exporter, or a business that is already actively trading in China.

#LetsDoChina 2019 Roadshow (UK) in Manchester

Let’s Do China 2019 Roadshow is open for registration in two locations across the UK to help your business boost its international sales potential, and get trading with confidence.

This year’s campaign is organised by ACOLINK — Your partner for success in China, in association with Squire Patton Boggs, UMi, joining forces with the Department for International Trade (DIT) Exporting is GREAT programme.

This invigorating campaign, launched last year, is bringing together private and public sector perspectives to equip you with the essentials that matter to your business and your international sales strategy.

China is opening up wider for business, and it’s welcoming businesses to embrace the opportunities.

What you’ll learn

At the event we’ll be sharing our experience, and be on hand to help you understand:

  • What are the latest insights on China trade policies, customs & regulations?
  • China is opening up wider for business, but what does it really mean in the current economic climate?
  • What are the practical steps to consider when entering the Chinese market?
  • Why the synergy between online (e-commerce) & offline is crucial in China, regardless of your sector or industry?
  • How you can consider IP protection and the new laws into your export strategy?

What you’ll take away

Anita Zhang demonstrates YIMOOC Platform – unique online learning resource for businesses that want to get the most out of e-commerce opportunities in China

In addition to the practical insightful information, opportunity to get your questions answered, qualifying businesses who attend the event will gain free access to an YIMOOC online training platform for business.

YIMOOC is an online training platform for business which will transform your understanding of China e-commerce & New Retail ecosystem, through short modules featuring leading industry experts from China (learn more).

Dates, Locations & Booking

This November we are taking “Let’s Do China” to:

#LetsDoChina 2019 Roadshow (UK) locations: Leeds (Yorkshire&Humber), Manchester (North West), London, Birmingham (West Midlands)
  • London
    (Mon 18th November, 09:30 – 14:00)
  • Birmingham
    (Fri 22nd November, 09:30 – 14:00)

There will be also an ample opportunity for discussions and networking during the lunch.

We also have something exciting coming for the North East early 2020 (Q1) — stay tuned.

We look forward to you joining us!

The following events have completed — thank you to all the participants that joined us in Leeds & Manchester earlier this year.


See below to learn more about some of our panellists – Anita Zhang, Kerry Lee.

Anita Zhang, CEO of ACOLINK

Anita Zhang, CEO, ACOLINK

Anita works with a broad range of businesses, organisations, as well as governments in both China and the UK on international trade solutions, strategy formulation, and business development. With a background in multi-cultural marketing & international sales, more than 15 years’ experience in international business development, and owing to her extensive business networks, Anita co-founded ACOLINK in 2015. She leads ACOLINK’s LetsDoChina.org initiative, and is also a IoD Young Committee Member, a board member of the Henan Business Association, and the Secretary General of Zhengzhou Food and Drug Supervision Association.

Through her hands-on approach focused on delivery, Anita is always up-to-date with her practical knowledge and has acute understanding of the Chinese market. She’s is constantly in touch with our clients, delivery teams, and partners – from buyers, distributors, category managers, to industry leaders and policy makers – gaining unparalleled understanding of what approach is best to ensure our clients’ success. She’s always out there to support and help businesses overcome challenges, devise sustainable growth strategies, playing instrumental role in forging sustainable partnerships with leading private and public sector organisations.

Anita will be sharing fresh insights and her experience of helping businesses seize the opportunities and grow their business in the Chinese market.

Kerry Lee, Partner, Squire Patton Boggs

Kerry Lee, Partner, Squire Patton Boggs

Kerry has more than 20 years’ domestic and international experience in intellectual property law. He has represented the owners of many of the world’s most iconic brands from a variety of industry sectors, including entertainment, fashion, sports, healthcare, beauty, science, finance, manufacturing, retail and wholesale. Kerry’s experience has been international and he has regularly worked for clients on their intellectual property matters in the European Union, North America, Latin America, the Middle East, China, Hong Kong and South East Asia. Serving for over 12 years as Chief IP Counsel for a leading health, beauty and consumer brand retailer, Kerry has a first-hand understanding of the day-to-day issues that clients face and has the expertise to craft creative solutions to complex intellectual property and commercial issues.

Kerry is qualified as a solicitor in multiple jurisdictions, including England and Wales, Hong Kong and the Republic of Ireland. As a result, he is fully prepared to counsel clients regarding their IP needs in a post-Brexit EU and UK.

Kerry will join us in London, Birmingham.


2019 campaign is brought to you by ACOLINK, Partners, and Friends.

Let’s Do China 2019 Roadshow event partners and supporting organisations
  • ACOLINK LTD — Your partner for success in China
  • Squire Patton Boggs — A full-service global law firm
  • UMi — Helping businesses go further

In association with:

  • China International Electronic Commerce Centre (CIECC)
  • Department for International Trade (DIT) Exporting is GREAT programme

Media partner:

  • BQ — Business Quarter

Media and Sponsorship Enquiries

We’re always on the lookout for mutually beneficial business opportunities, partnerships, ambassadors, and supporters. Please contact us if you’d like to support our events, or you’d like to see an event in your region/country.

For media enquiries and media pack please contact us on media.

General Event Terms and Conditions

We reserve the right to alter the arrangements as described due to unforeseen circumstances.

The trademarks, logos, service marks and design elements used are copyrighted and are owned by their respective owners and are used with permission.